Sales teams are overworked. They have a lot to do qualifying new leads, following up with prospects, closing customers and taking the extra time to document all of this critical activity in the CRM. You’re probably already using at least basic automations to help with some of these tasks. But you probably aren’t using this growth hack to triple your qualified leads from the paid traffic you’re already buying.
Are you texting your customers? If not, why not?
I ask this question to at least 3 business owners per day as a way of life. I hear a lot of responses. “No, I’m B2B, my customers don’t text”. “No, my sales team doesn’t have the time”. “I would, but I’m not sure how to track it.”
Let’s double click on those responses
“My customers don’t text.”
Really? In 2024? Are your B2B prospects retired? Do you sell exclusively to the Amish community? If those answers are no, your customers text. I promise. Are some people annoyed by business texts? Yes. They can opt out. How many? In our experience, not very many. Our AI powered SMS campaigns average 30% response rate. Compare this to the 2.5% average clickthrough rate for an email marketing campaign and the impact of AI powered SMS is undeniable. Your customers text their friends, family, and service providers. Many of them would be delighted if you could help solve the problem you usually solve for them by text.
“My sales team doesn’t have time”.
Correct. 100%. I couldn’t agree more. Good employees aren’t easy to find in 2024 so your sales team has likely never had less time for tasks like maintaining lead records. Your talented sales people need to be sitting with or on a live zoom call with the customer. These top performers with good people skills love connecting on a human level and winning the customer’s business. Most of them aren’t huge fans of maintaining the CRM, qualifying internet leads, leaving voicemails and managing their calendar with endless back and forth emails.
As the marketing or executive team, your job is to make it easy for the top performers on your sales team to go perform as you can. If you could use AI to automatically qualify 30% of your internet leads so your sales team doesn’t have to, why wouldn’t you? What salesperson says “No” to this? What salesperson says “Forget about it boss. I know half or better of the leads will never work out and I have to log every text I send or receive in the database. I also know that customers want to text before/after business hours once they have my number, but I like all that stuff. Whatever you do, don’t make my commission sales job have less of that!” The answer is no sales person ever got made about these admin tasks being done for them by AI or any other tool.
Digital marketing in 2024 is all about data. It’s notoriously difficult to get sales teams to log all of the data that would help improve the marketing campaigns. Adding Prince Charming to your lead qualification process is a simple way to improve both the quality of data your marketing campaign has access to and the click to appointment rate for your campaigns.
We can make it easy for you to use AI to note the customer record with touch point time, marketing channel, campaign, keyword, qualifying question answers, progress along your deal stages/funnel and many other valuable data points that are automatically or can be custom recorded. Our Prince Charming can answer common questions, overcome common objections and book a time (deconflicted with your sales/onboarding team’s Google calendar) for a member of your sales team to help the customer answer any final questions and make their purchase. So yes, if you’re not texting your customers because your sales team doesn’t have time to text them, you’re right. Let’s fix it.
I would, but I’m not sure how to track it
My Droid Works is here to show you how to make it easy to text your customers in a smart, easy to track, user friendly way. Every interaction is automatically logged in detail and customer records are updated based on the latest information that the customer has provided without any interaction from you. Prince Charming often maintains data quality as high as 95% for key PII details such as email or phone number. The days of data getting lost in employee cell phones are over. Prince Charming ensures that your good data makes it to the database.
Once you become a client, you’ll be set up with an AI powered sales assistant that can text your prospects and book them into appointments with your sales team automatically, usually in about 2 weeks.
Just how charming is this Prince?
We created a demo bot that takes in new leads for our PPC Management services, qualifies them, and if qualified directs them to book an appointment. This could, and would for live use, easily be enhanced with bump messages to users to remind customers who requested an appointment but didn’t get book one. Here’s an example conversation.
Kelly Highly Qualified
It’s Kelly from PPC Better here. Thanks for contacting us about PPC Management. Could you help me out with a little more information about your business?
User
I guess so. Let’s make it quick
Kelly Highly Qualified
Thank You. How long have you been in business?
User
7 years
Kelly Highly Qualified
How many people work full time at your company?
User
2
Kelly Highly Qualified
About how much do you spend monthly or yearly on advertising?
User
I’d rather not say
Kelly Highly Qualified
I totally understand wanting to keep certain details private. Just to get a general idea, could you share a range of your monthly or yearly advertising budget? It helps us tailor our strategy session more effectively to your needs.
User
hhhmmm it’s more than 10000 but less than 100000 per month
Kelly Highly Qualified
Thank you so much! You’re a highly qualified client to work with PPC Better. Are you ready to schedule a strategy session with our team?
User
i don’t know. I’ve been burned by other agencies that overpromised in the past
Kelly Highly Qualified
I completely get where you’re coming from. It’s so important to find a partner you can trust, especially after a bad experience. At PPC Better, we’re committed to transparency and setting realistic expectations right from the start. What do you say we take this opportunity to talk about where those past experiences fell short and how we might approach things differently? This could be a valuable step in rebuilding your confidence in what targeted, well-managed PPC can achieve for your business. How about we pencil in a non-committal chat to explore this further?
User
sounds good
Kelly Highly Qualified
Great! Here’s our team calendar for you to book in a time – https://www.ppcbetter.com/booking
Looking forward to speaking with you and hopefully putting those past experiences behind to start fresh with better results!
Kelly started a conversation with the lead. Collected some key demographic information which could help the sales team tailor the pitch, confirmed that the client has sufficient budget to work with our team, and booked them into an appointment. Kelly even dealt with an impatient customer and overcame an objection in the process.
Ready to start using AI powered SMS to boost your sales team?
Great. The first step is to schedule a strategy session with a PPC Better Advisor,
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