PPC Better Blog
Could Our “Prince Charming” Droid Triple Your Sales from Paid Channels?
Sales teams are overworked. They have a lot to do qualifying new leads, following up with prospects, closing customers and taking the extra time to document all of this critical activity in the CRM. You're probably already using at least basic automations to help with...
EU Style Ad Targeting Restrictions Rolling out to US Google Advertisers?
Google recently notified advertisers of important changes to how it uses customer data. Several states have passed similar legislation giving users more control over how companies like Google can use their personal information for ad targeting. Having briefly reviewed...
Privacy Policy
Privacy Policy Protecting your private information is our priority. This Statement of Privacy applies to https://www.ppcbetter.com, and PPC Better and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to...
Website Terms of Use
Terms and Conditions Agreement between User and https://www.ppcbetter.comWelcome to https://www.ppcbetter.com. The https://www.ppcbetter.com website (the "Site") is comprised of various web pages operated by Hanalei Bay Trading Company LLC DBA PPC Better ("PPC...
Start a new Google or X Ads Campaign with $500 in Free Ads
If you've been thinking about getting started with digital advertising, PPC Better can help. Our real world tested strategies help you connect with more customers, accurately measure performance, and run profitable campaigns. Right now Google is offering $500 in free...
How to disable “Auto Apply Recommendations” in Google Ads
Maybe you want to fully automate your campaign because you trust that Google will only spend your money in ways that benefit you. In that case, this post isn't for you. Why not google some cute cat videos? Why disable "auto apply recommendations" in Google Ads?...
PPC Better Vendor Solicitation Policy
PPC Better has a strict policy regarding buying things by a cold solicitation be that cold or cold email. The policy is that we will never ever under any circumstances buy anything that we become aware of via cold phone call or cold email. This may be to our own...
Now Hiring – Junior Campaign Owner
Junior Campaign Owner opportunity ***At this time we can only onboard employees who live in Tennessee. If you are not a current Tennessee resident please do not apply.*** PPC Better is a digital marketing agency that focuses on helping clients win with Google Ads. We...
X (formerly Twitter) Conversion Tracking Setup w/GTM (Google Tag Manager)
Love it or hate it, X is a platform that has a lot of eyeballs. One of the most interesting upgrades to twitter is the blue check/verified changes that @elonmusk and team has made. Now you have to pay a monthly fee and/or submit a copy of a government ID to access a...
What Is Dynamic Keyword Insertion and How Does it Work for Google Ads?
If you’re buying Google Ads and you haven’t heard about dynamic keyword insertion, you’re missing out. Dynamic Keyword Insertion, or DKI, has been available in Google Ads (formerly AdWords) for about a decade. What is Dynamic Keyword Insertion in Google Ads? Dynamic...
Now Hiring – Digital Marketing Agency Assistant
Overview PPC Better is a Nashville based digital marketing agency that specializes in Google Ads paid search and YouTube advertising. The appointment setter and marketing assistant is a part time (20 hours per week) entry level role that does not require a college...
Image Extensions for Google Search Ads – Specs and Best Practices
Google Ads now allows you to add images to search ads. Implementing this can substantially help improve the performance of your ads. We recommend including at least 1 square and 1 rectangle featured images with your ads. It is often good to include more than one...
7 Big Blunders that Most Google Advertisers Make
https://youtu.be/KrSYcTsMv2A Google Ads is complicated, but If you set it up right, and operate a business customers want to engage with, running a Google Ads campaign can be very profitable. If you don’t navigate the advanced platform features well, you’ll get a...
Google Display Ad Formats
There are two main formats that we're using for Google Display Ads campaigns currently. Here we present specifications for the two main Google Display Ads formats; Responsive Display Ads and Custom Banners Responsive Display Ads Full Google documentation here...
Pest Control Company and PPC Better
Situation Overview A well established pest control company, with offices in seven distinct geographic locations, came to us with a common problem. “Google Ads are way too expensive lately.” They’ve been advertising with Google Ads for years, but lately, the leads were...
The Staging Co and PPC Better
Situation Overview The Staging Co is a home staging company and airbnb/short term rental decorating agency. They were looking to grow their customer base and knew their customers were searching Google for businesses like theirs. They engaged with someone who seemed...
Our internal Google Ads campaign
We buy Google Ads exactly the way we tell you to. Schedule a strategy session to learn more about how PPC Better can help you today!
SEO Agency Partners with PPC Better for Google Ads Management
Situation Overview A mid-sized agency that provides high quality content and technical SEO services was regularly encountering clients who asked for paid search and other digital paid media services. After experimenting with both building in-house capabilities and a...
The Basics of Setting Up a Brand Safe YouTube Campaign
YouTube is wildly popular and your customers are spending large amounts of their media consumption time watching videos there. There is a large opportunity to connect with your target audience while they are watching videos on YouTube. If you want to make sure your...
Granting Google Ads Manger Access to a My Client Center (MCC) Account
Many Google Advertisers choose to work with a digital marketing agency or freelancer when deploying Google Ads for Search, Display and/or Video. There are two basic paths to share access to a Google Ads account. Our agency’s preferred method is to share access via a...
Google Ads Budget Strategies
Google Ads Budgets – Monthly Spend, Segmentation, and Impression Share It’s difficult for many to wrap their head around the nuances and complications involved with managing Google Ads budgets. In this post, we’ll dive into what Google Ads budgets are as opposed to...
Google Ads Keywords – 4 Key Categories
Segmenting Keywords by Consumer Intent Keywords are a foundational element of paid search advertising. We’ve previously discussed the differences between keywords and search queries in some depth so we’ll omit that here. Today we’ll be focusing on identifying the...
Nobody Clicks on Google Ads
*Please note, this is a blast from the past post from my blogspot blog named "Search Engine Grease" over 10 years ago. No current edits to the body text or images have been made. Nobody Clicks on Sponsored Links A study from Cornell University supports our proprietary...